The Zorzee Report

Every franchise hands you a 300-page legal document before you sign. The Zorzee Report reads it like an investor, not like a consumer. One sub-industry each month, one specific brand each Tuesday, across the 5 signals every operator should read before they commit. No commissions. No franchisor revenue. Independent analysis only.

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Articles

Chicken Salad Chick

+3

Aug 25, 2026

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6 min read

Chicken Salad Chick: The Franchise That Shows You Its Whole P&L

The one filing in the category that shows its full P&L, with zero litigation and the lightest fee load of the three. The rare document that answers the question instead of dodging it. Part 4 of 4.

Dan Lorenz

Franchise

+3

Aug 18, 2026

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6 min read

Church's Texas Chicken: New Private Money, an 885-Store System, and a $1.1M Question

A forty-year-old value brand with fresh capital behind it, a ten-cents-off-the-top fee stack, and an average store that sells $1,115,007. More than half of them sell less. Part 3 of 4.

Dan Lorenz

Dave's Hot Chicken

+3

Aug 11, 2026

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5 min read

Dave's Hot Chicken: The Loudest Numbers in Franchising, and the One It Doesn't Print

An $823,800 to $4.1 million build, eleven cents of every dollar off the top, and 358 units in five years. On what a store actually earns, the filing is silent. Part 2 of 4.

Dan Lorenz

Franchise

+3

Aug 4, 2026

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6 min read

The Three Hottest Chicken Brands of 2026. Only One Shows You the Money.

All three just filed their latest numbers. One prints a full P&L, one prints a single figure, one prints nothing at all, and you'll still probably buy it. Part 1 of 4.

Dan Lorenz

Franchise

+2

Jul 28, 2026

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8 min read

The Boutique HIIT Inversion: Six Flinches, and Which Ones Were Right

The shrinking maps, the fixed fees, the six-figure loss, the missing territory. Every number that made you flinch this month, run backward. Pro deep-dive.

Dan Lorenz

Franchise

+2

Jul 21, 2026

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7 min read

F45: When Things Get Tight, Whose Side Is the Math On?

The fees don't fall when sales do. The franchisor terminated 54 agreements last year, and the filing runs nine lawsuits deep. Part 4 of 4.

Dan Lorenz

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