Boutique Fitness

Pilates

Sep 29, 2026

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6 min read

The Team That Scaled Pilates Past 1,179 Studios Left and Started This

Pilates Addiction is young and makes no financial performance representation, which is legal and ordinary for a system this new. What it offers instead is the team that built the category, and the litigation that team carries. Go in with both. Closing the series. Part 4 of 4.

Pilates

Most Franchises Show You Sales. JETSET Shows You What the Owner Keeps.

Sep 22, 2026

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7 min read

Most Franchises Show You Sales. JETSET Shows You What the Owner Keeps.

Almost no franchise filing is this open. So the question flips: not what are they hiding, but whether a number this good can hold. Part 3 of 4.

Pilates

Sep 15, 2026

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7 min read

Club Pilates Has the Best Numbers in Boutique Pilates. Here's How to Read Them.

Club Pilates discloses more than anyone in boutique Pilates, down to its own weakest studio. Here's what that proves, what the fees and the ten-year term really cost, and the one disclosure point worth verifying before you sign. Part 2 of 4.

Pilates

Sep 8, 2026

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7 min read

Every Other Boutique Workout Is Shrinking. Pilates Is Booming. That Still Won't Save the Wrong Studio.

The category is real, and it is the trap. The 2026 filings show why the tailwind that lifts the whole category never reaches most of the owners inside it, and what actually decides which studios get paid. Part 1 of 4.

Franchise

The Boutique HIIT Inversion: Six Flinches, and Which Ones Were Right

Jul 28, 2026

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8 min read

The Boutique HIIT Inversion: Six Flinches, and Which Ones Were Right

The shrinking maps, the fixed fees, the six-figure loss, the missing territory. Every number that made you flinch this month, run backward. Pro deep-dive.

Dan Lorenz

Franchise

F45: When Things Get Tight, Whose Side Is the Math On?

Jul 21, 2026

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7 min read

F45: When Things Get Tight, Whose Side Is the Math On?

The fees don't fall when sales do. The franchisor terminated 54 agreements last year, and the filing runs nine lawsuits deep. Part 4 of 4.

Dan Lorenz

Franchise

Jul 14, 2026

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6 min read

Same Brand, Same Year: One Studio Keeps 31%, the Next Loses Six Figures

It's the only brand in the series that shows you why: a full profit-and-loss that lays out how the winners win and why the losers lose, so you can tell which one you'd be before you sign. Part 3 of 4.

Dan Lorenz

Franchise

Jul 7, 2026

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6 min read

The Best Sales in Boutique Fitness Belong to a Shrinking Brand

$802,145 a studio on average, a $2.87M ceiling, 95 closed last year. The name carries you to the front desk. It doesn't fill the room. Part 2 of 4.

Dan Lorenz

Franchise

Boutique Fitness: Why One Studio Rings Up $1.2M and the Next Goes Dark

Jun 30, 2026

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6 min read