The Boutique HIIT Inversion: Six Flinches, and Which Ones Were Right
The shrinking maps, the fixed fees, the six-figure loss, the missing territory. Every number that made you flinch this month, run backward. Pro deep-dive.
Same Brand, Same Year: One Studio Keeps 31%, the Next Loses Six Figures
It's the only brand in the series that shows you why: a full profit-and-loss that lays out how the winners win and why the losers lose, so you can tell which one you'd be before you sign. Part 3 of 4.
Boutique Fitness: Why One Studio Rings Up $1.2M and the Next Goes Dark
The franchise is identical. The outcomes are not. The reason isn't the brand, and it isn't luck. It's sitting in a filing most investors never finish. Part 1 of 4.
