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Boutique Fitness

Franchise

+2

The Best Sales in Boutique Fitness Belong to a Shrinking Brand

Jul 7, 2026

•

6 min read

The Best Sales in Boutique Fitness Belong to a Shrinking Brand

$802,145 a studio on average, a $2.87M ceiling, 95 closed last year. The name carries you to the front desk. It doesn't fill the room. Part 2 of 4.

Dan Lorenz
Dan Lorenz

Franchise

+2

Boutique Fitness: Why One Studio Rings Up $1.2M and the Next Goes Dark

Jun 30, 2026

•

6 min read

Boutique Fitness: Why One Studio Rings Up $1.2M and the Next Goes Dark

The franchise is identical. The outcomes are not. The reason isn't the brand, and it isn't luck. It's sitting in a filing most investors never finish. Part 1 of 4.

Dan Lorenz
Dan Lorenz

The Zorzee Report

No commissions. No franchisor revenue. Independent analysis only.

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