Category Analysis

Franchise

Jul 7, 2026

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6 min read

The Best Sales in Boutique Fitness Belong to a Shrinking Brand

$802,145 a studio on average, a $2.87M ceiling, 95 closed last year. The name carries you to the front desk. It doesn't fill the room. Part 2 of 4.

Dan Lorenz

Franchise

Boutique Fitness: Why One Studio Rings Up $1.2M and the Next Goes Dark

Jun 30, 2026

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6 min read

Boutique Fitness: Why One Studio Rings Up $1.2M and the Next Goes Dark

The franchise is identical. The outcomes are not. The reason isn't the brand, and it isn't luck. It's sitting in a filing most investors never finish. Part 1 of 4.

Dan Lorenz

Home Care

Jun 25, 2026

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10 min read

The Home Care Inversion: Six Flinches, and How the Winners Read Them

Every number that makes an investor hesitate has two readings. Here's the flinch, the inversion, the play that wins it, and the way it falls apart if you get it backward.

Dan Lorenz

Home Care

Boost Home Healthcare: Why Most Buyers Should Walk Away (and the One Who Shouldn't)

Jun 23, 2026

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7 min read

Boost Home Healthcare: Why Most Buyers Should Walk Away (and the One Who Shouldn't)

The word "home" is the only thing it shares with the rest of this series. Different capital, different timeline, different operator, and no Item 19 to check. Most should pass. This is the profile of the one who shouldn't.

Dan Lorenz

Home Care

Jun 16, 2026

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7 min read

Seniors Helping Seniors: The One Design Choice That Rewires Home Care Economics

The industry pays 65 to 75% of revenue to caregiver labor. This brand pays 53.3%. The gap isn't a trick. It's who the caregiver is.

Dan Lorenz

Home Care

Jun 9, 2026

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6 min read

One You Love Homecare: What One Owner Changed to Triple His Revenue

Same brand. Same fees. Same territory. One owner still tripled his revenue in a year. The 2026 FDD shows the one thing he changed.

Dan Lorenz

Home Care

Jun 2, 2026

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7 min read

Home Care: The Tailwind, the Trap, and the Part Discovery Day Skips

The aging population is real. So is the 75% turnover. Both are in the FDD. Only one shows up at Discovery Day.

Dan Lorenz

Category Analysis

The Best Sales in Boutique Fitness Belong to a Shrinking Brand

Boutique Fitness: Why One Studio Rings Up $1.2M and the Next Goes Dark

The Home Care Inversion: Six Flinches, and How the Winners Read Them

Boost Home Healthcare: Why Most Buyers Should Walk Away (and the One Who Shouldn't)

Seniors Helping Seniors: The One Design Choice That Rewires Home Care Economics

One You Love Homecare: What One Owner Changed to Triple His Revenue

Home Care: The Tailwind, the Trap, and the Part Discovery Day Skips

The Zorzee Report