Market Map

Franchise

Boutique Fitness: Why One Studio Rings Up $1.2M and the Next Goes Dark

Jun 30, 2026

•

6 min read

Boutique Fitness: Why One Studio Rings Up $1.2M and the Next Goes Dark

The franchise is identical. The outcomes are not. The reason isn't the brand, and it isn't luck. It's sitting in a filing most investors never finish. Part 1 of 4.

Dan Lorenz

Home Care

Jun 2, 2026

•

7 min read

Home Care: The Tailwind, the Trap, and the Part Discovery Day Skips

The aging population is real. So is the 75% turnover. Both are in the FDD. Only one shows up at Discovery Day.

Dan Lorenz

Market Map

Boutique Fitness: Why One Studio Rings Up $1.2M and the Next Goes Dark

Home Care: The Tailwind, the Trap, and the Part Discovery Day Skips

The Zorzee Report